Concept
Paw Pops is a fictional brand developed to introduce a playful line of frozen cat treats inspired by familiar human snacks like popsicles. The concept reimagines these treats for cats as a cool, lickable product, appealing to modern pet owners who value novelty, perceived healthfulness, and visual charm. The brand's personality is lighthearted and fun while maintaining a clean, polished look to suggest quality and care.
Description
This project focused on designing the primary product packaging for Paw Pops with the goal of creating a retail-ready appearance. In addition to branding and package design, emphasis was placed on realism through digital mockups. The final presentation includes a premade Photoshop mockup as well as a custom-built mockup created from a photographic image, using smart objects, lighting, shadows, and environmental context to simulate how the product would appear in real-world and online retail settings.
Visual Assets
Typography
The quick brown fox jumps over the lazy dog.