Concept
Oracle Brewing Co. commissioned a set of three craft beer labels inspired by poetry, with each label translating the tone, themes, and emotional atmosphere of a specific poem into a visual form. The project draws from works by Theodore Roethke, connecting literature and craft brewing through design. Each label functions as an artistic interpretation of its poem, while maintaining cohesion across the series through consistent branding, typography, and layout.
Description
This project resulted in a series of three beer labels, each paired with a distinct beer style and poem: A Field of Light (Helles Lager), In a Dark Time (Irish Dry Stout), and Once More, the Round (Hazy IPA). The designs balance expressive imagery and composition with strict real-world packaging requirements, including mandatory alcohol labeling, typographic size constraints, and regulatory formatting. A single Oracle Brewing Co. logo was used consistently across all bottles, with consideration given to including the Theodore Roethke Poetry & Arts Festival logo. The final labels integrate literary inspiration, visual storytelling, and functional packaging design.
Typography
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.